Every law firm already has a brand. The question is whether it’s the one the firm intended.

Join Yvonne Choi, Founder of Superdope Legal Consulting , for an interactive session exploring law firm branding as a promise: the firm makes it, and clients, lawyers, and staff decide whether it was kept.

Drawing on her experience growing marketing and BD from a side-of-desk task into a full function inside law firms, her work with firm leadership, and lessons from brands outside legal, Yvonne explores why brand strategy has to come before marketing and BD, and why keeping the promise is a job for the whole firm.

Come with your own firm in mind. The session closes with a short exercise and open discussion, followed by networking. 

What you’ll take away

• A plain definition of brand you can use with partners and firm leadership
• Why brand strategy comes before marketing and BD, and how to make that case at your firm
• A simple test for whether your firm’s promise is specific enough to stand out
• Where AI helps with brand work, and where judgement still matters

We look forward to an engaging discussion on creating, communicating, and delivering a brand promise that sets your firm apart.